The Importance of Meta Description and How to Add it on Blogger Blog?

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Learn how to bring post in the first page of search engine by adding Meta Description to Blogger blog?


Meta Description is a very important meta tag for optimize your blogger temple.
In order to bring your blog to the first page of search engine meta description and title is a must. Google, Yahoo and Bing search engine overrate meta tag and Title for blog ranking.
Search engines usually display the search results based on the importance of page title and Meta description of any blog according to the blog rank.


In this case,if your blog's rank is as good as the blog post title and Meta Description, it will be get much priority to the search engines.And Search Engines try to show these blogs on the first page of search result.

Even if you don't set up Meta description of your blog properly, search engines, Google+, Facebook and other social media also will not show your blog and blog post description properly. A unique, clean and good Meta Description creates the possibility of getting more visitors in the blog.

What is Meta Description?

Like other Meta tags, this is also a meta tag that can be seen outside of the blog, it is
only visible to the search engine robots. Search Engine Robots can get a short idea about your post or blog by Meta Description Tag.

Typically, blogger suggests for write Meta Description in 150 characters with space. Because the search engine does not display more than 160 characters in search results.

How much is the importance of Meta Description?

All search engines crawl and index the meta tags along with the content of any blog.
When anyone search for something using keywords in search engines, search engines first check the blog post Meta Description according to the rank of blog.

Then, according to search engine search quarry, the more important and well-ranked blogs are consistently displayed on the search engines page. Search engines also gives 60% priority to the search description. So, the Meta descriptions must be rich in the quality of keywords as well as meaningful.

If search engine finds a Meta description of a blog according to someone's search quarry, then the Meta description will be displayed as the text of the post description in the search engine's Snipest. Then the reader will be more attracted to that blog post and he will definitely want to visit it.

How to Add Meta Description to the Blog?

• 
  At first login to the blog.
• From the Blogger dashboard, click Settings> Search preferences> Meta tags> Description.
• Then click on edit.Then click on the 'Yes' button.
See on the picture --
• 
  In the above empty box write a description in 150 characters according to the type of your blog.This Meta Description will only be used for the home page of your blog.
• 
  Then click Save Changes.
  

How to add Meta Description in each post?

• 
  While writing a new post, you will see some options.
Look at the picture ---
• 
  Clicking on the search description option, you will see a box. Here, you will write a good quality description in the box. You will see this option in each post.
• After typing the description, click Done.That's All.

How to test Meta Description?

After fixing everything above, there are various tools available online to verify whether your blog's Meta description is working properly. If you wish, you can verify through any one of them. I will suggest you to verify your Meta Tag fromthis link. You will see your meta tags. If you have no meta description tag you will set up this easily.
• 
  From the Blogger dashboard, click Template > Edit HTML.
  Now press Ctrl + F to search the < head > section.
• 
  Paste the following Meta Codes under the < head >tag.

<b:if cond='data:blog.metaDescription != &quot;&quot;'>   <meta expr:content='data:blog.metaDescription' name='description'/> </b:if>

• 
  Don't forget to save your template.

Conclusion :

Hope, I could give you some clear idea about the importance and use of Meta Description.

Many people think that since it is not displayed outside of the blog, it does not have any importance.Through this post I can at least make some changes to their ideas.Above all, if you have any question, don't forget to ask me.I always like questions based answers and try to answer the correct answer in time.