SEO Basics How to start SEO (Search Engine Optimization)
Many search engine optimization (SEO) tips seem very simple, but often small businesses struggle to implement them effectively. Misunderstanding the principles of SEO can result in a website which gives a poor customer experience, and which is deemed by the search engines to be spam. Here are the top 10 SEO tips, along with advice for the proper way to utilize them. 1) Know Your Audience Determine who your selected audience is, and target your SEO campaign accordingly. Putting most of your efforts into one or two core products will bring you greater traffic than diluting your SEO marketing over a range of products or services. 2) Research Your Keywords The keyword you associate with your product may not actually be what most people are typing into the search engine. Take advantage of keyword tools to find variations on your keywords, and determine what terms web surfers are really using. 3) Be Dynamic In Your Keyword Approach Even if you ...